This article intrigued me:
Being a close follower of developments in UGC (User-generated Content), the notion of value in handsets seem to have evolved. Functional value (making calls, communication), social value (texting, status), emotional value (style, look-and-feel) and now the value from content generated by externalities - UGC. Delivering value that is evolving is clearly a challenge for Nokia. Where Apple stumbled into UGC quite by accident through the iphone (talk to people in O2 in UK - they can tell you how unexpected it was), Nokia is now having to design to that value. How do you design for a value that is clearly an emergent property of a complex system of user interactions? a complex system, by its nature, is complex because the property exhibited by its components (the parts) is not the same as the property exhibited by the system (the whole). Can emergent property be deterministically designed? Is that not a contradiction?
The only way I see a system can be controlled is through interventions. The focus on Nokia should be to design the interventions, rather than trying to design the components. Yet, I see their focus is still on components - the perennial myth that if I get the components right and stick them together, the system would function beautifully. Sorry, Nokia, you would get Terminal 5. Focus on the right unit of analysis. It's the system, s*****!